5 raisons pour lesquelles vous avez intérêt à être présent sur plusieurs réseaux sociaux professionnels

Réseaux sociauxDepuis quelques années, les réseaux sociaux à dominante professionnelle se sont multipliés : Linkedin, Viadeo, 6nergies, Xing, pour ne citer que les plus connus. Être présent sur plusieurs d’entre eux nécessite de mettre à jour son profil sur chacun et de gérer différents réseaux de contacts. Est-ce bien nécessaire ? Cela apparaît comme chronophage, en tout cas.

Pourtant, c’est avant tout une formidable opportunité qui s’offre à l’individu professionnel et vous avez tout intérêt à en profiter, pour 5 raisons principales.

1.Chaque réseau a sa spécificité

Être présent sur plusieurs réseaux vous permet de servir des objectifs différents et de toucher des cibles particulières. Par exemple, Viadeo est historiquement bien placé sur la France et Xing sur l’Allemagne. Si vous avez ou voulez avoir une activité sur ces deux pays, être présent et actif sur les deux sites vous permet de toucher des personnes différentes. Linkedin, lui, est plus anglo-saxon. Quant à 6nergies, on remarque que ses profils sont très bien référencés sur Google. Si vous voulez mettre votre CV en évidence, c’est un site où vous devez être.

2.Soyez créatif dans votre utilisation des réseaux

Puisque plusieurs sites vous sont proposés, utilisez-les de manière différente ! Vous pouvez par exemple décider que l’un de vos réseaux est destiné à vos liens sociaux à forte valeur ajoutée. Vous n’y accepterez que les invitations de personnes que vous avez réellement rencontrées. Mieux, vous n’y inviterez que les contacts avec lesquels vous avez concrètement travaillé. Vous ne pourrez peut-être pas vous targuer de centaines de contacts dans ce réseau, mais vous savez que vous pourrez compter sur vos connexions pour apporter des témoignages sur votre profil ou transmettre vos demandes à leurs propres contacts. Inversement, sur un deuxième réseau, vous pourrez décider d’entrer en contact avec beaucoup plus de personnes : individus dont vous lisez les blogs, dont vous connaissez la réputation en ligne même si vous ne les avez pas physiquement rencontrés, cibles potentielles chez des prospects ou des partenaires pressentis… Ce réseau sera beaucoup plus vaste et vous donnera accès, au 2ème et 3ème degrés, à des dizaines de milliers de personnes potentiellement intéressantes pour votre activité. En revanche, le lien de confiance sera plus ténu, et vous ne devez pas vous attendre au même niveau de coopération. Continue reading 5 raisons pour lesquelles vous avez intérêt à être présent sur plusieurs réseaux sociaux professionnels

Une définition de la communauté

Martin Roulleaux Dugage vient de partager avec les participants à la réunion “Réseaux sociaux dans l’entreprise” organisée par le groupement HEC MMSI une définition fort éclairante de la communauté.

Une communauté est un réseau qui décide de s’auto-organiser en se dotant de 6 éléments : une frontière, une raison d’être, un engagement, des règles, des rites et une langue.

La notion de frontière est particulièrement intéressante, en ce qu’elle distingue le dedans et le dehors, distinction qui n’existe pas dans un “réseau”.

Contenu et lien social : les deux piliers de l’entreprise 2.0

Dans ma chronique de juin sur Envie d’entreprendre, j’étudie les relations entre le contenu et le lien social. Dans leur adoption des démarches et outils “2.0”, quelle dimension les entreprises doivent-elles privilégier ? Quelle place laisser au contenu dans une stratégie de “Facebook d’entreprise” dont je décrivais dans un précédent billet tout l’intérêt ?

Lire la suite

Un Facebook en entreprise : est-ce de la folie ?

Confrontées a la guerre des talents, les entreprises usent de toutes leurs armes pour attirer puis conserver les individus les plus brillants : salaire et autres avantages, formation, perspectives de carrière, etc. Et si elles avaient la plus grande richesse et la plus grande motivation a portée de main, dans le plaisir que leurs collaborateurs peuvent trouver à se retrouver chaque matin ?

Tel est le sujet de ma dernière chronique sur Envie d’entreprendre.

Certaines entreprises vont jusqu’à remplacer complètement leur intranet par Facebook, comme le souligne dans son commentaire Thomas Barthelet.

Sont-elles folles ou visionnaires ?

Lancement de Web2Child lors de la fête de l’Internet 2008

Wiki-UpEn clôture de la fête de l’Internet 2008, le réseau social éducatif 100% Open Source Web2Child destiné aux enfants dès 6 ans sera officiellement lancé. Le coup d’envoi sera donné le 17 mai 2008, en clôture de la fête de l’Internet, de 15h à 22h, au Péniche Cinéma face à la Cité des Sciences.

Web2Child est une plate-forme collaborative par laquelle l’enfant est mis en situation de créer ses propres communautés, en compagnie d’un éducateur (enseignant, formateur, famille).

C’est un outil ludique, convivial et source d’expériences amusantes pour l’enfant, lui
permettant un apprentissage de l’histoire du monde, de la nature et de la civilisation.


Lire le communiqué de presse complet.

Pour plus d’informations, vous pouvez également contacter Pascal Bouche, l’un des initiateurs du projet : pascal.bouche HAT wiki-up PUNCTO org

Réseaux et systèmes

Je viens de découvrir une ressource intéressante que j’aimerais partager avec vous :

Introduction
à la Systémique

Le
XXème siècle aura connu un important changement de méthode
: l’apparition du paradigme systémique, venant compléter
le paradigme analytique – ou comment l’on est passé de la métaphore
fondationnelle du bâtiment à la métaphore organisationnelle
du réseau.

Ière partie : Les fondateurs

1.
La théorie générale des systèmes (Bertalanffy)

2. Le structuralisme

3. La cybernétique

4. La théorie de l’information

IIème
partie : La notion de système

1.
Historique

2. Quatre concepts fondamentaux

a.
L’interaction (ou l’interrelation)

b. La totalité (ou la globalité)

c.
L’organisation

d.
La complexité.

3. Description d’un système

4. Conservation des systèmes : état constant et homéostasie


5. Variété d’un système


6. Typologie des systèmes


IIIème partie : outils et domaines d’application

1.
Les deux systémiques


2. Les outils systémiques

Le raisonnement analogique


Les techniques d’aide à la décision

Les représentations graphiques

3. Les domaines d’application

  blog it

La systémique apporte sans doute un regard intéressant sur les dynamiques de groupe et les phénomènes coopératifs ou non coopératifs. En tout cas, j’ai bien envie de creuser la question.

Un réseau social de microblogging qui a tout pour plaire

Je viens de découvrir Poodz grâce à un Twitt de Jean-Luc Raymond. (Traduction : je viens de découvrir une plate-forme de microblogging grâce à un message bref de Jean-Luc.)

Je dois dire que Poodz a tout pour plaire. On peut poster des mini-messages façon Twitter, mais aussi des clips audio ou vidéo. Mais la cerise sur le gâteau est que l’on peut aussi déposer des commentaires audio et vidéo. Si on ajoute à cela une bonne gestion de la vie privée avec la possibilité de poster des messages publics ou réservés à des amis, et la gestion de chaînes (channels), c’est une plate-forme qui est aussi utilisable à des fins professionnelles.

Bravo !



Aidez ce professeur à réunir 1000 réponses à son enquête universitaire sur Facebook

clipped from nguilhau.free.fr

Enquête Facebook dans le cadre de l’UFR IDIST et du laboratoire GERIICO de l’Université Lille 3

Publié le mardi 18 décembre 2007.

Les usages et les attentes des internautes qui utilisent facebook selon leur expérience du site, leur âge, leur sexe et leur catégorie socioprofessionnelle.

Enquête réalisée dans le cadre de l’UFR IDIST de l’Université Lille 3.

Cette enquête est destinée exclusivement à la Recherche Universitaire en Sciences de l’Information et de la Communication (S.I.C) dans le cadre des activités du laboratoire GERIICO de l’Université Lille 3.

Pour nous contacter :

Lionel Barbe : lionel.barbe@univ-lille3.fr, Eric Delcroix : eric.delcroix@univ-lille3.fr

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Réseaux sociaux et management coopératif

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Ujjef.com :: Communication et Entreprise

Réseaux sociaux et management coopératif

Les réseaux sociaux augurent d’une nouvelle ère. Avec les NTIC, ils ont envahi notre quotidien, demain, ils s’intégreront dans l’entreprise… Au risque de bousculer nombre de pratiques individualistes, d’organisations hiérarchiques ou pyramidales et de renverser le traditionnel jeu du “je-nous”. Car en élargissant l’univers relationnel, les réseaux sociaux rompent les lois de l’espace et du temps ; et d’opportunité pour l’entreprise, ils peuvent devenir une menace. C’est là qu’interviennent les services DRH et Communication : à eux de changer leurs fonctions et prérogatives ! Donner l’exemple, oui… et surtout créer un climat de confiance qui suscite l’envie d’échanger et de coopérer. C’est la conviction de Jérôme Delacroix, consultant en management coopératif et fondateur de Coopératique.
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